FORESIGHT IS 20/20

The media landscape is evolving faster than ever before. Hear Samba's CEO & Co-Founder share TV predictions and changes that can be expected in 2020, which will impact brands, advertisers and broadcasters alike.

Speaker: Ashwin Navin (Samba TV)

Forrester's 2020 Predictions

2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group of frustrated consumers and new entrants to the media industry. Hear from Joanna O'Connell on Forrester's five major predictions for the media industry in 2020.

Speaker: Joanna O'Connell (Forrester)

Elevating & Setting Your Learning Agenda
In this panel, we'll dive into the next critical trends you can't afford to miss around privacy, identity, o​ver-the-top, conversion measurement and other topics that should be driving your learning agenda moving into the new year. 

Moderator: Dan Ackerman (Samba TV)

Panelists: Maggie Zhang (Dentsu), Dana Bhargava (Sanofi), Kevin VanValkenburgh (The Tombras Group), Atin Kulkarni (PepsiCo)

Attendee Choice - ACR: Finding Your Source of Truth

Not all ACR technology and the data it provides is created equal. The explosive growth of ACR requires a high degree of scrutiny and transparency in order to determine the best solution to meet your objectives.

Speaker: Maz Motahari (Samba TV)

Exploring ​Shifts in Viewer Behavior and the Impact for Brands

We all know linear TV viewership is declining and cord-cutting is on the rise. This session will dive deep into​​ insights on ​​today's consumer behavior​, and ​how to better engage with TV audiences in an increasingly fragmented landscape.

Speaker: Jeff Silverman (Samba TV)

​The ​Streaming Landscape​ Today and Tomorrow​

This engaging panel, featuring Disney and Hulu, ​will focus on the changing ecosystem of streaming services ​and how best to navigate the landscape heading into 2020.

Moderator: McAdory Lipscomb III (Samba TV)

Panelists: Dana McGraw (Disney & ESPN) and Julie DeTraglia (Hulu), Bob Leighton (Liberty Global)

Sneak-Peak: Total Reach and Frequency Dashboard

Budgets and strategies are being spread across an increasingly fragmented media landscape, and data-driven targeting allows for segmentation of audiences at a high degree of granularity. Accurate measurement of these fragmented strategies – particularly de-duplicated reach/frequency – is causing a pain point for modern marketers that need to understand where they are either over-saturating or under-serving potential customers. In this session, attendees will get a first look at Samba's Total Reach and Frequency dashboard, which will help address these issues.

Speakers: Ken Mallon (Samba TV) & Christine Prevel (Samba TV)

The Importance of Measuring the Causality of TV Advertising

Separating correlation and causality is critical to TV measurement. See how marketers can ensure their TV advertising is impacting incremental lift.

Speakers: Ryan King (Samba TV) & Bonnie Magnuson-Skeels (Samba TV)

The Inevitable Rise of Connected TV 

The CTV space comes with its own set of challenges. Advertisers need to rethink their TV and video strategies to best reach and engage with these password sharing, on-the-go, multi-screen consumers.

Speaker: Marc Bourget (Samba TV) & Alex Belaidi (Samba TV)

Essential Targeting Strategies and the Role of TV Data

Advertisers are inundated with data targeting options, cross-screen activation and other tactics for reaching their core audience. See how TV data plays a central role in extending incremental reach, and ensuring brands are targeting existing and potential customers at scale.

Speakers: Krista Shackelford (Samba TV), Diana Hummel (Samba TV)

Silicon Valley vs. Silicon Valley Hollywood

Are you a fan of Silicon Valley on HBO? How accurately does it represent the real Silicon Valley? Who are the people in real-life that the characters are based on. In this fireside chat, we will learn more from Jonathan Dotan, Producer of HBO’s Silicon Valley.

Moderator: Ashwin Navin (Samba TV)

Panelists: Howard Hartenbaum (August Capital), Jonathan Dotan (HBO's Silicon Valley )

The Tipping Point of TV Ratings in a New Era of Attribution

In a world where ratings are falling and we are able to better tie broadcast to viewing, how is this affecting today's currency? How should you be buying media and attributing media? Are ratings still as relevant today? 

Moderator: Howard Shimmel (Janus Strategy & Insights)

Panelists: Wes Chaar (Catalina), Jeff Boehme (Comscore), Catherine Warburton (Assembly), Ken Mallon (Samba TV)

Power and Responsibilities of Data in 2020: Part 1. Power

What can you do with comprehensive viewership data at your fingertips? Chris Squire, VP Product Management sits down with Haile Owusu, SVP of Analytics, Decisions and Data Sciences at Warner Media to discuss how Warner uses high quality, representative TV viewership data, and how can you can leverage it to drive actionable insights for your analytics, planning and measurement tools.

Moderator: Chris Squire (Samba TV) 

Panelists: Haile Owusu (Turner)

Power and Responsibilities of Data in 2020: Part 2. Responsibility
On October 30​​, Samba hosted a one-day privacy conference in San Francisco. Eighty industry leaders from government, law, and media gathered to discuss privacy as it stands today and where privacy - as it relates to the media industry - is going. This session brings you the highlights ​from the Samba Privacy Summit with a summary of key takeaways, contentious issues, and outstanding questions.

Speaker: Maulik Shah (Samba TV )

Future of Samba

Samba CEO, Ashwin Navin, closes out Samba TV Summit with Samba's roadmap.

 A View of Television from Hollywood's Perspective
Samba sits down with American television personality John Lung, known as a co-host on the Science Channel TV series MythBusters, to get his perspective on the TV landscape, TV ratings, and his predictions on the future of brand integrated content.

Speaker: Jon Lung (MythBusters)